cASE STUDY:

Curved LED ScreenS FOR THE SAUCONY Flagship Store IN Covent Garden, London

Project Specifications:

Client: Saucony

Location: Covent Garden, London

Project: Retail / Experiential Design

Product Delivered: 7 Custom-Curved LED Displays

Project Overview:

Display Innovations was commissioned to design, produce, and install a series of bespoke curved LED screens for a new flagship retail store in the heart of Covent Garden, London. The brief called for an immersive digital experience that would seamlessly integrate with the store’s architectural design while showcasing the brand’s innovation and energy.

Our Approach:

Working in close collaboration with the architects and the brand’s design team, Display Innovations engineered a series of custom curved LED cabinets designed to be recessed into the walls for a perfectly flush finish. Every curve, angle, and junction was carefully modelled to ensure that the technology blended effortlessly into the store’s contemporary environment.

A total of seven curved LED screens were produced and installed across two floors, each tailored to its specific location and function. Precision engineering ensured that each display achieved smooth curvature and flawless visual continuity.

Key Installations:

• Immersive Running Zone: A curved LED screen positioned in front of a treadmill delivers a dynamic and engaging running experience, simulating movement through virtual environments.

• Feature Stairwell Display: A dramatic curved LED screen extends seamlessly over the stairwell and continues onto the ceiling, creating a visually striking focal point that draws visitors through the space.

Outcome:

The result is a fully integrated digital experience that has become a highlight of the flagship store. The curved LED installations not only enhance the architectural flow of the space but also reinforce the brand’s forward-thinking identity.

By combining technical precision, aesthetic sensitivity, and collaborative design, Display Innovations successfully delivered a cutting-edge visual solution that captivates visitors and sets a new benchmark for in-store digital experiences.