cASE STUDY:

CuSTOM LED WALLS FOR AMAZON STORES ACROSS THE USA

Project Specifications:

Client: Amazon

Location: USA

Project: Custom LED Walls with Integrated Shelving

Project Overview:

Display Innovations was commissioned to produce and deliver bespoke LED walls for multiple Amazon stores across the USA. The objective was to create high-impact digital displays that combined dynamic visual content with the physical presentation of Amazon’s extensive product range using integrated shelves, providing customers with an engaging, retail experience.

The Solution:

Display Innovations produced 6m x 2.25m LED walls featuring a 1.95mm pixel pitch, ensuring exceptional image clarity and detail at close viewing distances.

A key challenge was integrating physical product shelving directly into the LED walls. Previous solutions using magnetic shelves had proved insufficiently strong to securely support the products on display. To overcome this, we developed custom tooling for the magnetic LED modules, enabling shelves to be securely fixed in position using screws at any required location across the display.

This bespoke modification allowed Amazon to showcase its full range of physical products, including Amazon Alexa devices and even LCD screens, directly in front of the LED wall, with the flexibility to position products according to individual merchandising requirements.

Integrated Power & Product Display:

To further enhance the solution, we incorporated an additional hole within the LED module design to accommodate power connections. This enabled powered products to be displayed directly on the shelves without visible cables, maintaining a clean, professional finish while ensuring products remained operational for customer demonstrations.

The combination of physical shelving and dynamic digital content also allowed Amazon to highlight specific products through targeted visuals, promotional messaging and supporting content displayed directly behind the merchandise.

The Result:

The completed installations delivered a bespoke retail display solution that seamlessly integrated digital LED technology, secure product shelving and concealed power connectivity.

By engineering a solution that addressed the limitations of previous magnetic shelving systems, Display Innovations enabled Amazon to present physical products alongside dynamic digital content in a flexible, visually impactful format across multiple stores in the USA.